Bachelor of Fine Arts in Graphic Design
Santa Fe University of Art and Design's BFA program introduces graphic design as both contemplative art and professional practice. Primary courses focus on:
The exploration and application of design elements and principles
The poetic and concrete understanding of typography and design history
The visualization of creative concepts as applied to experimental and real world client content
The exploration of creative methodologies and design processes
The application of design thinking to print media and interactive/on-screen media
The development of an educated and expressive personal visual style
Graphic design majors explore the fundamental principles of 2D, 3D, and 4D design, along with an introduction to contemporary digital image-making tools. All students will learn the digital tools, craftsmanship, history, and theory needed for a successful professional path, but they will also be introduced to new ways of seeing, interpreting, and connecting our everyday visual landscape. The liberal arts core curriculum is predicated on a breadth of knowledge that all educated artists should possess.
During their third year, graphic design majors will have the opportunity to complement traditional print media with a new-media concentration in Web/interactive design or motion graphics.