Degree Programs
Bachelor of Business Administration (BBA) in Arts Management
The Bachelor of Business Administration (BBA) in Arts Management prepares students for a wide variety of careers within the arts management field and within a contemporary business world that prizes creative thinking. This unique degree program helps students develop a solid background in and understanding of business principles, while required core arts courses immerse them in the creative process. Some students may decide to focus on a more rigorous business curriculum by choosing business electives specific to their area of interest; others may prepare for careers in an area of arts and design management or for self-employment.
Flexibility in direction of study is a key component of this degree and allows students to pursue a balanced curriculum of art, business, principles of creativity, and depth in a chosen area. In addition to preparing students for general business management, major core courses cover foundations in business communications, music and theater management, gallery and museum careers, art criticism, photography, and information technology for the arts. Students can track toward their career goal with select electives offered in several arts and design disciplines. Core business courses include marketing, management, accounting, economics, statistics, business law, and innovations in organizational leadership.
In their senior year, each student will work with an advisor to carefully select an internship opportunity in the not-for-profit or commercial arts and culture sector. The city of Santa Fe, with its internationally renowned art market, offers a host of opportunities for practical management experience in the art and business worlds. Santa Fe is home to civic organizations, major annual cultural events and exhibitions, galleries and museums, media production houses, art appraisal firms, theatre and music venues, and newspaper and magazine publishers—all woven into the tapestry of an area with an unparalleled and rich heritage in the arts.
